Pharrell Williams unveils Virginia

A brand bringing together music, fashion, and community

15 Aug 2025
photo: blackyachtrock.com

Louis Vuitton’s creative director, musician, and entrepreneur Pharrell Williams has introduced his new project, Virginia. This is an innovative platform that unites fashion, music, design, and community. Here, visitors can follow releases, join online karaoke sessions, and be the first to learn about collaborations. The first collection is already available on the website and includes beach accessories, T-shirts, swimsuits, and surfboards featuring the Virginia logo – a nod to the artist’s hometown, Virginia Beach. The main highlight is the Pharrell Williams x Adidas Virginia Adistar Jellyfish sneakers, priced at $300, inspired by the image of a jellyfish.

15 Aug 2025
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