Power dressing: What is it?

Clothes that make you feel confident

28 Oct 2024

By Irina Perova

At a time when more people are embracing a relaxed style, the businesswoman archetype is adopted even by those who don’t need to follow an office dress code. Power dressing has become a symbol of confidence, authority, and professionalism.

Power dressing originated in the 1980s when women aimed to break into business circles and establish their professional status. The first oversized pantsuits with strong shoulders were created by Giorgio Armani, but the first ideological power suit in the form of a tweed suit was made by Coco Chanel in 1925. Over the years, it has evolved, and now, when we think of power dressing, we envision a strong, independent, and impeccably stylish woman.

Photo: SPOTLIGHT / McQueen

In its diversity, power dressing represents a connection between minimalism, «quiet luxury», and officecore. Saint Laurent and Versace offer blazers with broad shoulders and pencil skirts, Louis Vuitton features shirts seemingly borrowed from the men’s wardrobe, Max Mara and The Row provide a variety of suits, and Alexander McQueen and Dolce & Gabbana bring ties into the mix.

Blazers, dresses, coats, and even lightweight blouses with accentuated shoulders have become key elements that give a silhouette strength and confidence. At the same time, power dressing is quite versatile: the pieces aligned with this direction blend with modern fashion trends and personal preferences.

Photo: SPOTLIGHT / Saint Laurent

Contemporary suits can be modified, for example, with asymmetrical lines or even a lady-like silhouette reminiscent of Dior’s fitted blazer. In the fall-winter 2024 season, it’s all about emphasizing femininity, adding softness and elegance to the looks.