Promotion of local brands

President of Uzbekistan Shavkat Mirziyoyev has initiated the creation of a new structure dedicated to the development and promotion of national brands. Its key responsibilities include attracting international experts – brand managers, designers, marketers, and PR professionals, as well as selecting no fewer than 50 domestic products with international certification.

These products will be awarded a quality mark, followed by the launch of a large-scale advertising campaign to introduce them to the global market. Additionally, support is planned for the textile, furniture, and jewelry industries, which are seen as potential new drivers of the country’s economy.