Rare Beauty launches its first fragrance

Rare Beauty is entering the fragrance world with its debut scent, Rare Eau de Parfum. Developed in collaboration with perfumer Jérôme Epinette, the composition features notes of caramel, pistachio, pink pepper, vanilla, ginger, cocoa beans, sandalwood, tonka bean, and musk.

For Selena Gomez, the launch marks a deeply personal milestone. She spent two years developing the fragrance alongside her music and acting projects, including an Emmy nomination and the release of a joint album with Benny Blanco. According to Gomez, Rare Eau de Parfum is a reflection of her current chapter in life – and a way to share it with her fans.