Rare Eau de Parfum by Selena Gomez
The brand’s first fragrance campaign
On August 7, Selena Gomez will launch the first fragrance from Rare Beauty, titled ‘Rare Eau de Parfum’. The scent will be available on the brand’s website as well as in Sephora stores worldwide. It blends warm and spicy notes of caramel, pistachio, pink pepper, vanilla, ginger, cocoa, sandalwood, musk, and tonka bean. The fragrance lasts up to 12 hours and will retail for $75 for a 50 ml bottle. The bottle was co-designed with hand therapists to ensure ease of use. Alongside the perfume, four layering balms will be released: Amber Vanilla, Floral Peony, Fresh Bergamot, and Woody Oak.
Rare Beauty will also donate 1% of global fragrance sales to the Rare Impact Fund, which supports youth mental health programs.
