Rhode

Hailey Bieber sells her makeup brand

29 May 2025
By Anastasia Cherepanova
photo: instagram / rhode

Hailey Bieber has sold her beauty brand, Rhode, to e.l.f. Beauty in a deal worth $1 billion. She will remain with the company as Creative Director and Strategic Advisor, and will also lead the Innovation Department.

29 May 2025
By Anastasia Cherepanova
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