Saint Laurent’s summer campaign

Saint Laurent has unveiled its summer campaign “Heatwave”, shot on the sun-soaked island of Ibiza by South African photographer and filmmaker Henrik Purienne. The campaign stars Frankie Rayder and Erin Wasson.

Heatwave channels a deep nostalgia for the 1970s, featuring vintage silhouettes, golden sunlight, and a touch of subtle provocation. The “The Heat” collection continues the brand’s signature cinematic aesthetic, blending fashion with art.