Stella McCartney
«Save what you love»
Stella McCartney unveils the spring campaign titled "Save What You Love." Inspired by Jonathan Franzen's book The End of the End of the Earth, which explores the extinction of bird species, the campaign highlights themes of sustainability and conservation. Artificial intelligence-generated pigeons take center stage in the visuals, symbolizing the fragile beauty of nature.
The campaign also features actresses Myha’la Herrold and Eva Mendes, singer Raye, and model Alex Consani.
