Tilda Swinton in Gentle Monster BOLD

Actress Tilda Swinton fronts the campaign of the South Korean brand Gentle Monster, dedicated to the launch of the BOLD 2025 collection. The shoot took place in the conceptual space HAUS NOWHERE in Seoul, where reality and virtuality merge in a hypnotic performance. The BOLD collection is distinguished by sculptural silhouettes and the brand’s signature bridge on the frames.

In the campaign, Swinton appears as the leader of a futuristic movement, dancing on a concrete stage to a pulsating techno soundtrack. The final moment – a spectacular leap from the façade of HAUS NOWHERE.

The global launch of the collection is scheduled for September 6, 2025.