UGG’s fall campaign
«Iconic From the First»
UGG has unveiled its fall campaign, “Iconic From the First,” dedicated to the brand’s heritage. The shoot features Sarah Jessica Parker, Elsa Hosk, Jeremy Scott, Alton Mason, and others.
Directed by Gia Coppola, the campaign was filmed in California and Paris. In the video, Elsa Hosk, Stefon Diggs, and Leah Dou share stories about the brand’s history. Participants in the campaign wear the label’s iconic models – Ultra Mini, Tasman, Tazz, and Lowmel.
