Victoria’s Secret launches home collection

Victoria’s Secret is launching a home fragrance line featuring candles, sprays, liquid soap, diffusers, and air fresheners. The collection includes nine compositions. The names and packaging are designed to evoke associations with certain images and memories. For example, That Paris Hotel refers to the atmosphere of a Parisian hotel, while Love Stoned captures the state of being in love and euphoric. This is the brand’s first step into the home category and a continuation of its successful fragrance line. The head of the beauty division clarified that the expansion will remain exclusively within the aromatic categories.