Women. Soft Power
How the presentation of the first issue of ELLE O’zbekiston went
The presentation of the first print issue of ELLE O’zbekiston was an exciting and momentous event for the country, an event where every resident found a piece of themselves in creativity, fashion, beauty, psychology, and understanding the world around them.
On September 14, Tashkent City Mall became the epicenter of Uzbekistan’s creative community. The atrium of the shopping center transformed, with an installation featuring a countdown symbolizing the start of a new chapter in the country's fashion industry.
Photo: Bobur Alimkhodjaev
Guests attending the private launch were greeted by black carpets and ELLE logos strategically placed throughout the multifunctional Tashkent City Mall complex. The event was set to the rhythms of Uzbek ethno-jazz, thanks to Jazzirama. Photobooths were set up in the guest area, where attendees could capture the moment of this significant evening. The anticipation was growing!
PHOTO: TATIANA SOLDATOVA
Once guests settled into the venue, the main part of the event started. ELLE O’zbekiston’s CEO, Oleg Drobot, shared insights about creating this glossy print magazine, now speaking in the Uzbek language for the first time. The ELLE International team then extended their congratulations to Uzbekistan, celebrating it as the 50th country to join the ELLE family with its glossy publication. Attendees were also introduced to the members of the local editorial team, who shed light on the unique aspects of their work.
PHOTO: TATIANA SOLDATOVA
PHOTO: TATIANA SOLDATOVA
Partners, friends of the publication, influencers, and thought leaders in attendance were the first to see the magazine «Women. Soft Power». The cover story's star, model Aysha Fayzieva, embodied the essence of soft power and inner freedom.
PHOTO: TATIANA SOLDATOVA
PHOTO: TATIANA SOLDATOVA
Following the official segment, DJ Shus set the mood for a more informal gathering, where everyone exchanged impressions, shared plans, and enjoyed a relaxed and enjoyable evening.
PHOTO: TATIANA SOLDATOVA
For the mall visitors, both magazine covers were revealed at 8:00 p.m. ELLE O’zbekiston offers its readers articles on style and trends, inspiring stories of women, and coverage of cultural and sports events. This bilingual glossy magazine can be purchased at Uzum Market, Bloom, and Galmart in Tashkent City Mall, as well as at MCosmetic retail stores.
PHOTO: TATIANA SOLDATOVA
