Zendaya and Law Roach
Be Every You campaign

The brand On has unveiled its fall collection, Be Every You, created in collaboration with Zendaya and stylist Law Roach, who served not only as creative partners but also co-designers. The lineup includes a bomber jacket, bodysuit, windbreaker with matching shorts, and the Cloudzone Moon sneakers – a model featuring a breathable mesh upper, enhanced CloudTec cushioning, and an added forefoot lining for superior comfort. The campaign photos were shot by Emily Lipson, with the video directed by Bardia Zeinali.