Lacoste becomes partner of the Rolex Paris Masters tennis tournament

The French company Lacoste has become a premium partner of the Rolex Paris Masters tennis tournament, with the partnership set to last until 2030. The collaboration will kick off at this year's tournament, taking place from October 28 to November 3 at the Accor Arena in Paris.

Lacoste will provide uniforms for the ball boys, line judges, and the children accompanying players onto the court. In addition, the brand will release a capsule collection of polo shirts, t-shirts, and caps featuring the logos of both the tournament and Lacoste.

Lacoste-branded booths will be available during the event, offering the brand's apparel, including items from the exclusive Lacoste x Rolex Paris Masters collection.