Ralph Lauren decorates boutique windows for the holidays

Luxury fashion house Ralph Lauren has adorned the windows of its boutiques in New York, London, Chicago, and Tokyo in celebration of the upcoming holiday season. The elaborate decorations were designed over six months by the innovative studio Cinimod.

The installation features the brand’s signature plush teddy bear, brought to life with artificial intelligence. The iconic mascot interacts with passersby by waving, taking selfies, dancing, and blowing kisses.