Minimalism and Art: The New Jacquemus Office in the Heart of Paris
Simon Porte Jacquemus, the creative director of the brand, shared photos of the brand's new headquarters on his Instagram account.
The multifunctional space, which has become the new home for the Jacquemus brand, is located in the 8th arrondissement of Paris and occupies an entire building. Simon's team has access to workspaces, a showroom, as well as a café, a relaxation area, and an inner courtyard.
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For the new office design, Simon enlisted the architectural and design agency OMA, which worked on the opening of the first Jacquemus showrooms in Paris and London in 2022. The project was also executed by Unispace, a global leader in creating workspaces focused on comfort. Thanks to this collaboration, the Jacquemus team is provided with bright places for work and relaxation, and the new office design embodies the brand's visual language.
The new office is yet another testament to Simon's love for Provence, its everyday life, and its inhabitants. A lover of white and blue, stripes, and the sun, Simon Jacquemus brought the aesthetics of southern France into the heart of the capital. Warm milky shades on the walls, light furniture, and sheer curtains on the windows meet the demands of minimalism, creating a sense of light and incredible space. The café, open relaxation area, and individual decorative details: striped cushions, and light lemon covers for chairs and curtains, convey the relaxed atmosphere of summer Marseille – the designer's favorite city.
Asymmetrical arches with smooth curves, and an oval niche in the wall – all these are Simon's favorite shapes, which are iconic for Jacquemus. Even the entrance to the building is now draped with light white fabric, a reference to the latest collection "La Mariage."
The minimalist interior of the new headquarters is complemented by art pieces, personally selected by Simon. On March 2, 2024, the designer was named a Knight of the Order of Arts and Letters of France. This departmental award is given to individuals who have distinguished themselves by their achievements in the artistic or literary field or by the contribution they have made to the diffusion of art and literature in France and the world. It is no surprise that the central element of the office is the monumental statue "L’Air," created by French sculptor and artist Aristide Maillol in 1938-1939.
In addition to this sculpture, other works by Maillol are used in the interior, such as the paintings "Nu féminin coupé de dos Dina" (1942), "Nu assis," and "Nu debout." The Instagram post describing the office mentions the names of artists and photographers like David Hockney, Amedeo Modigliani, Wolfgang Tillmans, and others. Their works are displayed on one of the walls in a tapestry-like arrangement, and the sculptures are neatly integrated into the office rooms, maintaining a sense of airiness in the space.
