Hailey Bieber named the most influential beauty influencer of 2024
Rhode’s EMV exceeds $2.2 billion
The EMV, or Earned Media Value, of Hailey Bieber’s brand Rhode surpassed $2.2 billion in 2024, according to a study conducted by the platform Lefty.
This metric measures social media mentions, including customer reviews, journalist commentary, and user-generated content. Joining Rhode in the top five are R.E.M. Beauty by Ariana Grande, Kylie Cosmetics by Kylie Jenner, Rare Beauty by Selena Gomez, and Jisoo by South Korean singer Jisoo.
