Le City Bag by Balenciaga
A new bag campaign
Balenciaga has unveiled a new campaign for the Le City Bag, drawing inspiration from archival paparazzi photography. The brand carefully curated past images of celebrities spotted with the iconic accessory, adding a watermark reading “Balenciaga Le City Bag”, a nod to the Getty Images photo archive aesthetic.
The campaign features a star-studded lineup, including Lucy Liu, Amber Valletta, Alek Wek, Malgosia Bela, Paris Hilton, Alessandra Ambrosio, Claudia Schiffer, Natasha Poly, and Tyra Banks, reinforcing the bag’s enduring status as a timeless fashion icon.
