Rihanna becomes the new face of Dior’s J’Adore fragrance
Succeeding the actress Charlize Theron.
The House of Dior has announced Rihanna as the new face of the Dior J'Adore perfume. She succeeded Charlize Theron, who has been the fragrance ambassador for 20 years.
"Since its creation in 1999, J'Adore has always represented strong, triumphant, and inspiring women. Rihanna is the queen of our time, an inspiring personality, and a symbol of women's empowerment," said Véronique Courtois, the CEO of Parfums Christian Dior.
The first J'Adore advertising campaign featuring the singer will be released on September 1.
