Haute Jewels Geneva 2025
Luxury without limits: pearlescent brilliance and haute joaillerie
From March 31 to April 6, 2025, Geneva once again transformed into the epicenter of high jewelry, as Haute Jewels Geneva took over the elegant halls of the InterContinental Geneva. This year, the prestigious event brought together 47 of the world’s finest jewelry houses, with all exhibitions presented under one roof for the first time – offering guests a seamless and immersive experience in the world of high jewelry.
Photo: Haute Jewels Geneva press service
Among the highlights was the debut of the Italian house Damiani, a name etched in the golden annals of Italian jewelry craftsmanship. Joining longtime exhibitors like Pasquale Bruni, Marco Bicego, Leo Pizzo, and Crivelli, the event also showcased icons such as Dolce & Gabbana, Sicis Jewels, Picchiotti, Palmiero, Carrera y Carrera, Chimento, Verdi, Mariani, Mattia Cielo, Stenzhorn, Casato, Bayco, Luisa Rosas, and many more.
"This year, we brought all the brands together under one roof – at the InterContinental Hotel. This decision will create a more cohesive atmosphere and make the guest experience even more vibrant and immersive," said Michael Hakimian, founder of Haute Jewels Geneva and CEO of Yoko London.
The new era of pearl elegance: Yoko London’s grand return
One of the most anticipated moments was the unveiling of Yoko London’s latest collection. Known as a global leader in rare and exquisite pearls, the brand showcased bold new creations where timeless classics met daring avant-garde artistry. In this collection, nature’s most precious gems appeared in unexpected hues and compositions, redefining the perception of pearls.
Photo: Haute Jewels Geneva press service
Among the standout pieces were golden South Sea pearls, enchanting pistachio-colored gems, delicate Akoya strands, and hypnotic Tahitian specimens. Each jewel is a testament to craftsmanship – from meticulous cutting and setting to design innovation, where tradition and modernity intertwine in perfect harmony.
“For over 52 years, we have been reimagining the potential of pearls, pushing the boundaries of both design and technology,” shared Michael Hakimian. “In Geneva, we’ve presented some of the boldest and most refined creations in our brand’s history.”
Photo: Haute Jewels Geneva press service
Yoko Privé: when pearls become art
The crown jewel of Yoko London’s presence at the exhibition was the presentation of Yoko Privé – an ultra-exclusive line dedicated to the rarest pearls on Earth. Each piece in the collection is more than a jewel – it is a narrative told through form, light, and texture. Color, size, and luster selection is taken to the extreme, ensuring that Yoko Privé expresses the true essence of luxury: individuality, artistry, and timeless sophistication.
PPhoto: Haute Jewels Geneva press service
Handcrafted in the brand’s London atelier, every piece from Yoko Privé is the epitome of haute joaillerie (high jewelry), where each pearl becomes the protagonist of its own masterful story.
