Gucci

The 90 x 90 project is a contemporary reinterpretation of Gucci’s rich heritage of silk creations. Nine talented artists were invited to reimagine five of the brand’s key themes: flora, fauna, nautical, equestrian, and the iconic GG Monogram pattern. Each artist uses the silk scarf as a canvas, transforming this traditional Gucci symbol into a tool for communication and self-expression.