Hublot Swiss watches

Karl Lagerfeld’s iconic cat, Choupette, stars in Hublot’s new Own It campaign, celebrating the 20th anniversary of the Big Bang collection. The blue-eyed Birman cat appears alongside the Red Magic ceramic timepiece, featuring a striking chessboard-patterned dial. According to Hublot CEO Julien Tornare, “Choupette brings her signature attitude to a campaign that celebrates outrageous confidence that define both her and Hublot.”