Zara

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Zara has introduced a new store concept that blends technology with a premium feel. The revamped design features spacious layouts, minimalist interiors, ceramic and wooden details, and cozy lounge areas with leather sofas.

Stores are now equipped with RFID systems for quick product location and digital denim displays to simplify browsing. Embracing a boutique-style format, Zara presents each section with its own unique aesthetic and atmosphere.

The first of these stores opened in Hudson Yards, New York, and Zara plans to expand the concept globally.