BVLGARI REBORN
New series starring Zendaya on style and the journey to icon status
Bvlgari unveils a new chapter in its digital storytelling universe – Reborn Series: Iconic Stories, a documentary series exploring transformation and modern-day icons. In this project, brand ambassadors openly share their journeys of change, proving that to be iconic is to continuously rediscover yourself. The series is part of Bvlgari’s Eternally Iconic initiative, which reimagines the evolution of the house’s legendary collections and their deep-rooted connection to the Eternal City – Rome.
Episode one: Zendaya
Premiering on June 9, the first episode stars Zendaya, global ambassador of Bvlgari. In this deeply personal feature, she reflects on her professional evolution, the pivotal changes in her life, and how she became one of the defining figures of her generation.
The episode is directed by Chelsea McMullan, known for her character-driven narratives and powerful visual aesthetic storytelling. 
About the project
Each episode of the Reborn Series tells a brief, intimate story of how individuals shape their style and significance. The focus isn’t solely on jewelry as adornment, but rather on character, and how Bvlgari’s values live within personal transformation. Below are some of the jewelry pieces featured in Zendaya’s episode: 
New episodes will premiere across Bvlgari’s official platforms, spotlighting personalities that embody the spirit of the brand today: confidence, individuality, and the pursuit of reinvention.
Where to watch
The series is available on Bvlgari’s Instagram, YouTube, and other social media platforms. This project is created for an audience passionate about fashion, culture, and today’s style icons.
