“K-Beauty Hall of Fame” pop-up
Now open in Hollywood
A new pop-up experience celebrating Korean beauty has opened in Hollywood. The “K-Beauty Hall of Fame” is housed at NYA Studios East and features 10 leading South Korean skincare and cosmetics brands – from Tirtir and VT Cosmetics to Haruharu Wonder and Cell Fusion C. Visitors can test out viral products, attend beauty consultations and workshops, and meet influencers in person.
The event is organized by Hansung in partnership with Ulta Beauty, the largest beauty retailer in the U.S., underscoring the growing influence of K-beauty in the global market.
