Pharrell Williams launches women’s collection

Icecream, the brand founded by Pharrell Williams and Nigo, has unveiled its debut women’s collection, drawing inspiration from the aesthetics of early 2000s hip-hop and skate culture. The campaign features Spanish rapper BB Trickz, photographed by Lauren Leekley.

The collection includes oversized plaid denim shorts, metallic varsity jackets, and camouflage pieces adorned with crystallized logos. The designs are tailored to the female form while maintaining the brand’s signature kitsch and streetwear spirit. Icecream was originally launched in 2004 as a sub-brand of Billionaire Boys Club. Since 2016, Pharrell Williams has had full creative control, continuing to develop the brand’s Y2K legacy.