Le Miel by Jacquemus

In its new short film “Le Miel”, the Jacquemus brand invites viewers to a beekeeping farm to showcase the mesmerizing process of honey production. The video, directed by French filmmaker Jan Vrhovnik, is filled with an atmosphere of silence, light, and movement, capturing the rhythm of life inside a beehive.

The project supports the association L’Arbre aux Abeilles, which has been working to protect endangered bees in France since 2008. The video is not only an aesthetic gesture, but also a reminder of the importance of preserving biodiversity.