Burberry campaign
Back to the City

Burberry has unveiled its Back to the City campaign, shot aboard a classic red double-decker bus. The visuals feature London’s iconic landmarks alongside vibrant personalities, including musician Jimothy Lacoste and TikTok star Bemi Orojuogun. The Fall 2025 collection includes the updated Fitzrovia trench coat, leather jackets, and the Strand bag adorned with the brand’s knight logo. The campaign emphasizes Burberry’s deep connection to the city and its people.