Max&Co. launches fragrances

The line includes three perfumes

26 Aug 2025
photo: Instagram / Maxandco

Italian brand Max&Co. is launching its first fragrance collection in partnership with Mavive. The line includes three perfumes – She Is a 10, Morning Can Wait, and Good Vibes Don’t Lie, aimed at a young audience.

The fragrances are developed using Wellmotion technology, which enhances emotional impact.

Sales will begin in September in 15 Max&Co. stores, on the brand’s website, and at Douglas. European and Asian launches are scheduled for the end of the year.

26 Aug 2025
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