Paris Hilton – the new face of Karl Lagerfeld
From Paris With Love
Paris Hilton has been announced as the face of Karl Lagerfeld’s latest campaign, From Paris With Love, which launches in September and culminates in a special event on October 1 during Paris Fashion Week. The campaign spans all platforms, from digital and print to outdoor advertising and pop-up activations, with billboards set to appear in New York, Los Angeles, and Paris. According to the brand’s CEO, Pier Paolo Righi, Hilton’s appointment reflects the very spirit of Karl Lagerfeld himself: ironic, iconic, and unexpected. Shot in Los Angeles, the campaign highlights Hilton in both the elegance of the main collection and the bold edge of Karl Lagerfeld Jeans. The brand has also reimagined one of Lagerfeld’s famous archival self-interviews, this time transforming it into a dialogue with Hilton.
