Beka для Radley

British accessories label Radley has unveiled its Autumn campaign “A New Dawn” starring singer Rebeca Prance. As part of the project, she performs her original track “Bloom” and appears in campaign videos showcasing the Romilly bag.

The launch is supported by a Soho pop-up, posters across London, branded buses, and even Radley chocolate bars featuring Beka’s image.

Under the creative direction of Fernando Soriano Iglesias (formerly of Loewe and Calvin Klein), Radley is strengthening its presence in the accessible luxury segment.