Vera Wang and David’s Bridal reunite

Starting in 2026, David’s Bridal will become the exclusive manufacturer and retailer of the Vera Wang Bride collection. After a five-year break, Wang is once again partnering with the largest bridal salon chain in the U.S.

The collection will be available both in stores and online, with wedding dresses priced between $2,000 and $6,000. The premium line, Vera Wang Haute, will remain independent and continue to be produced by Wang herself. As part of the partnership, a new AI tool, Pearl Couture, will launch to assist with wedding planning, and the Vera Wang White capsule will also be reissued.