Gwyneth Paltrow launches new brand

Gwyneth Paltrow has unveiled her new clothing brand, Gwyn, launched as the successor to her previous line, G Label. Partnering with designer Sofia Menasse, who previously worked with Maison Margiela and The Row, Paltrow created the debut collection. The line includes tops, sweaters, coats, a pencil skirt, and straight-cut dresses. The brand will be available both online and in Goop stores. Paltrow envisions the future of Gwyn in the spirit of Ralph Lauren – as a holistic lifestyle concept rather than just a wardrobe. The official launch will take place on September 21.