NikeSkims

Nike and Skims are launching a joint brand of women’s sportswear and lifestyle apparel. The collection features 58 designs across seven lines. Sizes range from XXS to 4XL, with prices from $38 to $148. The key lines – Matte, Shine, and Airy – combine Nike’s technology with Skims’ signature compressive and breathable fabrics. The campaign “Bodies of Work” shot by Janicza Bravo, stars Kim Kardashian, Sha’Carri Richardson, Chloe Kim, Jordan Chiles, and more than 40 athletes. NikeSkims marks Nike’s first brand created in partnership with an external company. The launch is part of Nike’s strategy to re-engage its female audience and strengthen its position amid declining sales.