Diamonds and Billie Eilish

Jewelry brand John Hardy is celebrating its 50th anniversary with the launch of its debut collection Lovestruck, centered around lab-grown diamonds. Creative partners on the project are Billie Eilish and Finneas O’Connell.

The collection features four signature cuts, crafted from recycled precious metals and produced in facilities that utilize 100% renewable energy. According to the brand’s creative chairman, the goal is to redefine diamonds as a more accessible and sustainable material.

Eilish and O’Connell are also involved in the project’s charitable initiative. A portion of the proceeds will be donated to their Support+Feed foundation, which promotes plant-based nutrition and addresses the climate crisis.

The collection is now available online and in John Hardy boutiques.