Cacharel to release its first fragrance in seven years

Cacharel is set to release a new fragrance, Ella Ella, as a continuation of its Yes I Am line, first launched in 2018. The brand shared: “We wanted to return with a fresh perspective on today’s femininity.”

“Significant changes have occurred for the younger generation in recent years. We wanted to truly capture this vision of freedom and the desire to stay true to oneself in today’s world,” explained Sandrine Groslier, Global President of L'Oréal’s Luxury Fragrance Brands.