Acqua di Parma and artist Dorothée Meilichzon
Boutique interior designed with the help of AI
The niche fragrance brand Acqua di Parma brought a burst of sunshine to Milan Design Week.
The Maison unveiled a new boutique café, its interior inspired by the warmth of the Mediterranean coast. Drenched in vibrant orange hues, the space was designed by artist Dorothée Meilichzon using artificial intelligence, while the ceramics were crafted by renowned Italian ceramicist Antonio Fratantoni.
In the shop windows: a sunbeam-shaped coffee machine, artisanal ceramics, Acqua di Parma’s skincare products, and fragrance collections. Welcoming guests at the entrance is a charming vintage 500 Spiaggina convertible, painted in the brand’s signature yellow color.
