Apple introduces iPhone 16 line-up
The premiere launched with the slogan "It's Glowtime"
On September 9, Apple introduced its new iPhone 16 line-up and other gadgets. The premiere was held under the slogan "It's Glowtime", which refers to a special lighting effect on the edges of the iPhone screen when Siri, the voice assistant, is activated.
The iPhone 16 smartphones operate using Apple Intelligence technology. The Pro models feature larger displays, the Camera Control function, and enhanced innovative professional camera capabilities.
The event also unveiled the Apple Watch Series 10 with a refreshed design, the Apple Watch Ultra 2, AirPods 4, and updated AirPods Max in new colors with USB-C charging.
The new iPhone 16 and iPhone 16 Plus will be available in colors like Black, White, Ultramarine, Teal, and Pink. Meanwhile, the Pro models will come in Black, Natural, White, and Desert.
In addition, the company shared a video on its Instagram account titled "Dancing in the Flames" by The Weeknd, filmed in slow motion using the iPhone 16 Pro.
Pre-orders begin on September 13, with sales starting on September 20.