Balenciaga’s new Valentine’s Day campaign
The brand introduces a collection of hoodies and T-shirts
Balenciaga’s Valentine Series features hoodies and T-shirts with minimalist prints of love notes and poetry.
The brand chose a handwritten font to evoke the warm, personal touch of a gift from someone special. Photos and videos by artist Emma Alvin are shot from the perspective of a door peephole, capturing the anticipation of meeting a loved one.
Elena, Redon, Jay Pak, and Momo appear in the campaign with floral balloon arrangements, bouquets, and heart-shaped balloons, reflecting the romantic spirit of Valentine’s Day.
