Balmain plans its expansion
New marketing strategy and brand heritage exploration
Matteo Sgarbossa, the newly appointed CEO of Balmain, alongside creative director Olivier Rousteing, is set to refresh and expand the brand while preserving its rich legacy. Their strategy includes strengthening collections, improving communication, and elevating retail experiences, all while drawing inspiration from the brand’s haute couture roots. Key initiatives include the introduction of more accessible accessories, the expansion of womenswear, and a deeper engagement with the brand’s clientele.
The house continues to explore the archives of founder Pierre Balmain, aiming to infuse future collections with a stronger connection to the brand’s history. Balmain is shaping a more modern and sensual brand identity with a new marketing approach.
