Blonde in Italian with Aldo Coppola

Why Italian coloring techniques have become iconic and how to take care of them ?When it comes to hair colour, few shades are as coveted as blonde. But not all blondes are created equal. Over the past decade, blonde has become a global beauty benchmark:warm yet luminous, sophisticated yet effortless. The secret lies in a unique blend of artistry, technique and lifestyle. 

Aldo Coppola colourists are renowned for their ability to create natural, sun-kissed blondes that mirror the golden light of the Mediterranean. Unlike colder, more uniform blondes, the brand’s approach favours softness, movement and dimension. The most iconic Aldo Coppola technique is shatush, an innovative method developed and refined by the brand’s founder. By gently backcombing sections of hair and applying colour freehand, shatush recreates the natural lightening effect of the sun, giving hair a radiant, lived-in look. The result is a glowing, low-effort blonde that grows out gracefully and enhances the hair’s natural texture.

Photo provided by the press service of Aldo Coppola

Achieving and maintaining that sunlit elegance requires care, attention and the right rituals. Blond hair is delicate and needs to be protected and nourished so that it does not lose its vitality. Exposure to light, heat and subsequent washes stress the fiber and easily modify its hue, generating reflections that are too warm or even yellowish. Even naturally blond hair can weaken and lose its shine due to excessive exposure to the sun and other aggressive Agents.

Aldo Coppola offers a comprehensive approach that blends innovation with wellness. The Shatush Cool Blond product line enhances the beauty of blond hair maintaining it healthy and preserving the perfect balance in the lightest and most delicate nuances, with the delicacy of its infinite shades and its original brilliance.

Neutralizing Shampoo and Mask are suitable for every wash, even for frequent use. Delicate and nourishing, they are created to enhance the beauty of shatush treatments, maintaining the naturalness and brightness of blond hair, without the risk of colour overload. Application after application, they ensure healthy and radiant hair that is easy to comb and style when drying.

Photo provided by the press service of Aldo Coppola

The Power Color Mask is an intense toning agent to be used once a week in place of the neutralizing mask. Created to revive cool tones and to dull unwanted yellow tones from bleached hair, it does not stain and leaves no residue. It keeps very light to light blond shades unaltered for a long time. Due to the high concentration of pigments, the intensity of the toning result increases with the application time.

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