BLOOM in High Town

On February 15, BLOOM opened its eighth beauty space in the new High Town shopping center. The grand opening was marked by live hosts, dance performances, a ribbon-cutting ceremony, and a large crowd of excited visitors.

The lively atmosphere, music, and engaging hosts encouraged guests to participate in contests and giveaways. The top prizes included an iPhone 16 Pro, a Dyson hairstyler, a Dyson hairdryer, and 25 beauty boxes.

Sevara Abdullaeva, co-founder of the BLOOM store chain, shared her excitement with us:

«This opening is a long-awaited moment for us, we originally planned to launch last year. The store spans 200 square meters and offers over 2,000 brands. Our trained consultants are ready to provide professional advice. We feature a wide range of Korean cosmetics, with options from both premium and budget-friendly brands. We are especially thrilled to open in Yunusabad, where large cosmetics stores are scarce. We hope the women in this area will enjoy the convenience of finding products to highlight their beauty close to home». 

The event featured masterclasses on skincare, makeup preparation, and hairstyling techniques.

Nurzhan Eraliev, technologist for L'Oréal brands shared:

«During our masterclass, we reveal hairstyling secrets, help guests choose the right products, and demonstrate how to create stunning looks at home. We guide them on how to use styling products effectively and achieve professional results. It’s always a pleasure to be part of such events. This is not my first BLOOM opening, and each time, I’m happy to contribute to the celebration». 

Visitors also had the opportunity to undergo a facial skin analysis using the BITMOJI diagnostic device, which helped identify skin concerns and provided personalized recommendations for suitable skincare products.

Some of the attendees shared their impressions:

Feruza, cosmetologist:
«I always purchase my skin care products from BLOOM Beauty Shop. I also recommend this store to my clients, knowing they can find trusted brands here to care for their skin».

Shakhzoda, blogger and influencer:

«It’s always a pleasure to attend the opening of a BLOOM Beauty Shop. They continue to impress with their product range and exciting new arrivals. I particularly love this branch for its bright, spacious interior and convenient parking». 

The opening event felt easygoing and enjoyable, with many attendees praising the wide selection of products and the convenient location of the new store.

Photo by Stanislav Boyko