Brooch – a new star of your look
No, this isn't about vintage from your grandma’s jewelry box. It’s about fashion once again proving its cyclical nature.

Once upon a time, brooches were symbols of power and status. Today, they are an elegant way to express yourself without saying a word. While earrings and necklaces compete for attention, the brooch makes a move that’s quiet, yet striking.
It doesn’t demand the runway, and yet every Chanel, Schiaparelli, and Prada show turns into a tribute to this small accessory. But even in everyday fashion, the brooch becomes that very accent that draws the eye and adds meaning. On the lapel of a blazer, the collar of a silk shirt, or the strap of a bag – today’s brooch is free of rules and back on top.

photо: Schiaparelli.com
Old-fashioned? Hardly. Perhaps rather timeless.
Modern designers have long understood: the brooch isn’t about an era – it’s about individuality. Stella McCartney creates brooches as manifestos – in the form of slogans and sculptures. Prada mixes retro and sci-fi aesthetics, while young brands from Paris and Copenhagen draw inspiration from architecture, art, and the street's cultural code.

photo: Schiaparelli.com
Jewelry that speaks
In the world of high jewelry, a brooch is a canvas. Cartier, Van Cleef & Arpels, and Boucheron design them as miniature masterpieces: gold, diamonds, micromosaic, enamel. But mass-market brands have also embraced the brooch, making it accessible and wearable. A metallic flower, a string of pearls, a graphic silhouette – today, a brooch can be anything but boring.

photо: Instagram/ Broochella_
How to wear it if you're not in a Grand Opera box
If a brooch feels “too much,” start with the basics. A jacket lapel. A shirt collar. A trench coat belt. Or – unexpectedly but stylishly – a beret, a hat, a cardigan, a bag. The key is not to be afraid to experiment. After all, it’s a great styling tool.

photo: Instagram/ babaknarimankia
Why should you own one? Three reasons:
- It’s timeless. Trends come and go, but a brooch remains relevant for decades.
- It’s personal. Especially if it’s a vintage find or a custom design.
- It’s legacy. A piece you can pass down from mother to daughter, as part of your story.
Pinned means remembered
In 2025, a brooch isn’t just an accessory. It’s a statement. And it says more than any logo. It speaks of taste, character, and an eye for detail. And if fashion truly speaks to us, then the brooch is definitely one of the voices that won’t stay silent.