Bvlgari’s debut at Watches & Wonders 2025

Bvlgari marks its first-ever appearance at Watches & Wonders with the launch of two exceptional timepieces. The Octo Finissimo Ultra sets a 10th world record for ultra-thin watchmaking, while the Serpenti Aeterna offers a bold, avant-garde reinterpretation of the iconic serpent motif, blending high jewelry with horological innovation.

“We are thrilled to join Watches & Wonders for the first time, especially in a space designed to fully express our identity as both a jewelry and watchmaking house,” said Jean-Christophe Babin, CEO of Bvlgari. “Over the past decade, we've solidified our place at the forefront of watchmaking by seamlessly merging Swiss innovation with Italian creativity and design brilliance.”