Two halves of a loving heart

Bvlgari Serpenti Cuore 1968

13 Feb 2025
Photo: Bvlgari Press Service

In the mesmerizing world of Bvlgari, the Serpenti Cuore 1968 bag has made its debut. Its striking silhouette symbolizes the two halves of a loving heart: one forming the bag’s body, the other shaping the elegantly curved golden snake handle – a tribute to one of Bvlgari’s most enduring emblems.

Inspired by the house’s rich archives and its iconic jewelry DNA, the serpent-shaped metal handle echoes the design of the Bvlgari Serpenti Harlequin watch from 1968 – a legendary model that once influenced the brand’s earliest collaborations with Mary Katrantzou. Now, as Bvlgari’s creative director for leather goods and accessories, she continues to explore the timeless allure of this signature icon.

Photo: Bvlgari Press Service

With its sculptural graphic form, the Serpenti Cuore 1968 is a testament to eternal beauty and masterful craftsmanship. The model is available in an array of stunning shades, including Feroza Turquoise, Star Rose Pink, Royal Ruby, Perla White, and classic Black. Each bag is adorned with a distinctive serpent handle and hypnotic crystal eyes in contrasting tones. For evening elegance, a dazzling pavé version encrusted with nearly 5,000 shimmering crystals transforms the Serpenti Cuore 1968 into a radiant, jewel-like masterpiece.

Photo: Bvlgari Press Service

Alongside the new Serpenti Cuore 1968, Bvlgari introduces an exclusive textile collection. The key motif of this capsule is the Cuore shape, where two Bvlgari serpents intertwine to form a heart. In keeping with Bvlgari’s dedication to craftsmanship, each scarf is finished with an intricate double-layer printing technique, further enhancing the elegance of this timeless collection.

Photo: Bvlgari Press Service

13 Feb 2025
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