Chanel launches a musical pop-up
Celebrating the release of Bleu de Chanel L’Exclusif
To mark the debut of its new fragrance Bleu de Chanel L’Exclusif, the house opened an immersive pop-up in Shanghai’s historic Hengfu district. Designed in surreal shades of blue, the space invites guests to step inside the creative journey of the scent itself.
As part of the campaign, Chanel unveiled an animation featuring an embroidered magpie – a symbol of love and connection. The launch also included a mini-concert at JZ Club with performances by Eric Chou and James Lee, and drew brand ambassadors Wang Yibo, Leah Dou, and Shan Yichun.
Timed with Qixi Festival, often described as China’s version of Valentine’s Day, the event offers free entry and runs until August 24.
