Coach unveils campaign for new bags

With Elle Fanning in the main role

07 Sep 2024
Photо: Instagram / Coach

The American accessories brand Coach has unveiled a campaign for its new bag collection. Elle Fanning took the lead role, with Charles Melton, Najee, and Lee Young-ji also participating. The campaign’s slogan is “Unlock Your Courage.”

In the advertisement, the characters face stressful situations, and the bag helps them overcome them. The shoot was directed by Camilla Summers-Valli, with photography by Elaine Constantine, and styling by Oliver Rizzo and Samantha McMillen.

The new collection includes iconic bag models: Tabby Bag, Brooklyn, and the Hitch backpack. The new pieces can be purchased on the official Coach website.

07 Sep 2024
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