Damiani: a century in the history of jewelry art

The Damiani jewelry house celebrates its centenary this year. Established in 1924 in Valenza, Italy, one of the world’s leading hubs for jewelry craftsmanship, the brand was founded by Enrico Grassi Damiani, who gained acclaim for creating exceptional pieces featuring precious gemstones that quickly became favorites among Italy’s elite.

The family business was passed down to Enrico’s son, Damiano Grassi Damiani, who significantly expanded the brand’s recognition by incorporating contemporary elements and innovative techniques into traditional craftsmanship. One of his landmark contributions to jewelry design was the invention of the Lunette setting, which enhances the brilliance of diamonds through a unique bezel design.

Photo: INSTAGRAM/damianiofficial

Since the 1990s, the company has been led by the third generation of the family – Silvia, Giorgio, and Guido Damiani. They have upheld the family’s core values, focusing on meticulous diamond setting and the development of unique techniques.

Damiani’s creations are renowned for their exceptional quality and attention to detail. The Damiani Guarantee System (DGS) ensures the authenticity of each piece by engraving the weight, color grade, brand hallmark, and unique certification number on every item. This system reflects the brand’s dedication to preserving its prestige and maintaining the high standards synonymous with its century-old heritage.

Photo: INSTAGRAM/damianiofficial

«Our lives were special because we had the privilege of learning our craft from our father, a visionary and talented man», – says Guido Damiani.

The younger generation has carried the brand’s legacy forward, merging the perfection of handcrafted artistry with an innovative spirit. Today, Damiani stands as the only jewelry house to have won the prestigious Diamond International Award18 times, a distinction often referred to as the «Oscar» of the jewelry world. Unlike many brands, Damiani continues to produce its collections in Valenza, paying homage to its roots and drawing inspiration from the region to create exquisite works of Italian craftsmanship.

Photo: INSTAGRAM/damianiofficial

Damiani occupies the niche of pret-a-porter de luxe jewelry, offering pieces that seamlessly blend everyday elegance with the exclusivity of handcrafted artistry. While accessible in style, Damiani’s pret-a-porter pieces do not compromise on luxury. Their diamond jewelry features predominantly traditional round cuts that highlight brilliance and sophistication, with occasional forays into more unusual cuts for added artistic flair.

«The story of Damiani jewelry is the story of an Italian family whose traditions are deeply intertwined with a love for the art of fine jewelry», – Guido Damiani notes. «It is a unique heritage, filled with meticulous attention to detail, something we take great pride in and aim to pass on to our children. This philosophy breathes life into our creations, which are still handmade in Italy to this day».

Photo: INSTAGRAM/damianiofficial

The Damiani family believes they owe a debt of gratitude to nature, a principle instilled by their father, who often said, «Nature gives us beautiful things; our task is to make them even more beautiful». This ethos led the Damiani family to launch an international initiative to assist communities living near diamond mines in Africa. Since 2011, the family has funded the construction of over 70 wells, with the support of actress Sharon Stone, who has been an advocate for the project.

Damiani is committed to the responsible use of materials and the ethical sourcing of gemstones. By combining artisanal craftsmanship with sustainability, the brand supports «clean gold» principles and initiatives promoting transparency and social responsibility in the production process.

Photo: INSTAGRAM/damianiofficial

Damiani’s century-long journey is one of preserving and evolving the rich traditions of Italian fine jewelry. It is the story of a family whose invaluable knowledge and dedication continue to produce some of the world’s most exquisite works of wearable art.

The brand is exclusively available at Majesty Jewelry and Watch Boutique.

Address: Shakhrisabz Street, 2, Tashkent
Phone: (+998) 99-370-90-90

Sponsored Content.