David Yurman: New York classic in jewelry form

David Yurman – a name that has long become synonymous with the American jewelry school. Even those far removed from the world of jewelry know his signature cable bracelet. The brand’s entire aesthetic is rooted in comfort, freedom, and the art of looking effortlessly luxurious.

Sculptural jewelry with character

The brand was founded in 1980 as a family project by sculptor David and artist Sybil Yurman. Together, they created not only a brand but also a new approach: jewelry that looks like sculpture, yet is comfortable enough to wear every day.

The iconic cable bracelet – twisted and finished with elegant gold or silver caps – was introduced in 1983 and has since become the brand’s calling card. Today, it exists in dozens of versions, from classic to diamond- or gemstone-encrusted styles.

The American approach: wear it, not store it 

What sets David Yurman and the American school of jewelry in general apart? Practicality. These pieces aren’t made just for special occasions. They’re designed to be worn in real life, paired with jeans, a white t-shirt, or a tailored suit.

Yurman’s jewelry doesn’t require an occasion. It easily fits into your everyday look. The bestselling bracelet can be put on in the morning and worn until night – styled with a watch, stacked rings, or worn solo.

Not just Yurman: other names shaping American jewelry aesthetic 

Here are a few other brands working with the same spirit and worth checking out:

• Jacquie Aiche – jewelry with a boho touch and natural stones. Perfect for those who love relaxed elegance.
• Spinelli Kilcollin – stacked rings that can be worn together or separately. Modern and versatile.
• Jennie Kwon Designs – delicate, minimalist collections with a focus on precision and wearability.

All of these labels are part of the contemporary American jewelry movement, where the core idea is enhancing everyday style.

Latest from David Yurman

In his latest collections, David Yurman stays true to himself: the iconic cable motif is reimagined with colorful enamel, smooth tourmaline inlays, and a lightweight men’s line. This is the evolution of a recognizable brand code – one that doesn’t need seasonal reinvention, only subtle affirmations that truly great design never goes out of style.

For those looking for their first “serious” piece of jewelry, this is a perfect starting point. This kind of jewelry is always relevant and fits seamlessly into any wardrobe. David Yurman creates everyday pieces that look exceptional.