Fashion and technology
Jacquemus plans to capture its show using iPhones
The La Croisière Jacquemus show will be filmed exclusively on iPhone 16 Pro Max devices. The Fall/Winter show is set to take place during Paris Fashion Week on January 26.
“This collaboration is an example of the fusion between fashion and technology, capturing the attention of audiences worldwide,” commented Jacquemus regarding their partnership with Apple. Even the lookbook photos will be shot using the latest iPhone model.
Previously, fashion brands such as Hermès and Louis Vuitton have also collaborated with Apple.